About Orchard Care Group
The Orchard Care Group is a wholly owned Irish company that provides services to children and young adults in the care and disability sectors. Operating nationwide the group comprises of Orchard Community Care, Orchard Fostering and Orchard Residential Care.
Marketing and Communications Manager is a new role and demonstrates our growth and ambition to help build brighter futures for the people we support and our teams across Ireland.
Our Vision at Orchard Care Group is that the people we support live meaningful lives through, our high-quality model of excellent care, within our positive, collaborative, values-based culture.
Our Values are Advocacy, Integrity, Excellence, Collaboration & Human Rights.
About the Role
As Marketing and Communications Manager, you will lead the development and implementation of our brand and communications strategy and maximising our digital assets to enable us to increase awareness, engagement and support.
You’ll be an established marketing professional, with practical experience in helping shape and implement multi-channel marketing and communications plans. You will have the ability to source and interpret data to understand our audiences, measure the success of campaigns and optimise activities to achieve our objectives.
Better storytelling and effectively communicating our impact is essential to achieving our goals and having the ability to proactively dig out and generate engaging content and case studies is key.
The role will involve delivering multiple, high impact, cross-organisational projects (often with competing deadlines!) and with that, the ability to prioritise, be focussed and adaptable is important.
This hybrid role can be based at our Sligo or Dublin offices with the expectation to travel regularly to visit services or attend meetings with stakeholders. Own car and full driving license are essential.
Planning and Delivery:-
Help shape and deliver the brand and communications business plan that supports our ambition and core objectives
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Ensure consistent branding, messaging, and tone of voice across our campaigns, materials and channels
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Develop and own processes to effectively manage projects
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Be proactive and innovative, asking the question ‘what if?’
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Create, plan and execute our marketing and communications campaigns utilising best channels
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Keep abreast of marketing trends, Group information, sector developments and wider topical content to ensure we stay relevant and connected
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Understand our database and target audiences to ensure our marketing and communications outputs are relevant, effective and achieve our objectives
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Develop and present reports for the relevant boards and committees
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Ensure marketing and communications activities comply with legal and regulatory standards.
Digital Communications & Content:-
Manage digital marketing activities, ensuring effective use of SEO, organic and paid social media, Google Ad Grants
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Monitor digital and social trends to keep the company at the forefront of online engagement
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Optimise digital platforms and tools to grow our supporter engagement (CRM, email marketing, social media tools etc)
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Generate impactful stories and real case studies, bringing to life the important impact Orchard Care Group makes
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Develop and manage content for our website, socials, intranet, campaigns, PR, impact reports and supporter event ensuring it is timely, engaging and aligned with our brand.
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Establish and manage KPIs to measure and track our progress
Communications Planning:-
Create and deliver high-quality and tailored communications to engage, inspire and motivate our audiences
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Ensure our brand and messaging is consistent and impactful
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Develop and deliver compelling case studies and storytelling that clearly communicates our impact to relevant audiences
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Maximise PR opportunities to amplify our impact
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Proactively identify opportunities to broaden our reach and engagement
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Integrated Campaigns:
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Create, plan and manage integrated marketing and social media campaigns that use the best mix of channels and messaging to engage supporters and stakeholders.
Media, PR & Stakeholder Engagement:-
Proactively help to identify and nurture relationships with potential high-profile supporters, influencers and media outlets to build profile and reach
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Help to secure positive coverage through relevant media outlets – local, regional, national, sector
The Ideal Candidate
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BA degree in Marketing, Business or other relevant degree
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4years+ experience in a Marketing, Communications or Public Relations role, ideally within a service delivery environment.
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Experience of developing and implementing digital strategies to achieve organisational objectives
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Significant experience of planning, creating and implementing multi-channel marketing and communication plans
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Demonstrable experience of managing and motivating a team whilst managing own workload and outputs
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Creative thinker with a passion for storytelling and building brand profile
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Experience of uncovering and gathering information from across an organisation and writing engaging and inspirational content and copy.
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Experience of working with agencies, media and external stakeholders
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Ability to source and interpret data to understand target audiences
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Strong organisational and project management skills, able to manage multiple projects simultaneously
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Proficient in using digital marketing tools and strong knowledge of SEO and paid digital marketing
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Design skills and experience with tools such as Adobe Creative Suite and Canva
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Experience with email marketing platforms, CRM systems and website content management systems
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Ability to work calmly under pressure and balance competing priorities and deadlines
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Strong attention to detail, demonstrating exceptional accuracy in copywriting
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Knowledge of media and marketing legislation, copyright law, GDPR and our Regulators
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Ability to engage effectively with all levels of the organisation, demonstrating enthusiasm and initiative.
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Eligible to live and work in Ireland without restriction
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Must have valid Garda Clearance.
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Must have valid Overseas Clearance if applicant lived abroad for more than 6 months.
Skills & Competencies-
Strategic thinker with commercial acumen.
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Strong negotiation and influencing skills.
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Analytical and data-driven decision making.
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Excellent stakeholder management.
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Resilient andsolutions-focused.
Personal Attributes-
Values-driven and aligned to the Orchard Care Group’s objectives.
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Collaborative leadership style.
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High integrity and governance awareness.
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Adaptable in a changing environment
IND
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Competitive salary
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Company Pension
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Income protection scheme
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Generous annual leave entitlement
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Hybrid working model
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Orchard Values Champion Awards
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Excellent staffing ratio's
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Enhanced Maternity Allowance
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Dedicated team and access to a knowledgeable Multidisciplinary team.
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EAP Scheme
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Bike to Work Scheme
The Orchard Care Group is a wholly Irish owned company dedicated to providing the best possible care, supports and outcomes for children, young people, and adults in Ireland across a range of settings and locations, in fostering, disability and mainstream residential services.
The Group brings together three leading brands in Irish social care – Orchard Residential, Orchard Community Care and Orchard Fostering.
Our Vision at Orchard Care Group is that the people we support live meaningful lives through, our high-quality model of excellent care, within our positive, collaborative, values-based culture. Our Values are Advocacy, Integrity, Excellence, Collaboration & Human Rights.
