Marketing Manager Experienced Marketing Manager with a strong background in brand management, digital marketing, campaign planning, customer engagement, and business growth. Skilled in developing marketing strategies that increase brand visibility, generate leads, improve customer retention, and support sales performance. Confident managing multi-channel campaigns across social media, email marketing, websites, paid advertising, events, and CRM platforms. Key Responsibilities - Developed and implemented marketing strategies to support business objectives, brand awareness, customer acquisition, and revenue growth. - Planned, managed, and delivered multi-channel marketing campaigns across digital, social media, email, paid ads, website content, and offline promotional activity. - Managed social media platforms, creating engaging content, monitoring performance, and improving audience engagement across key channels. - Oversaw email marketing campaigns, including content creation, audience segmentation, scheduling, performance tracking, and campaign reporting. - Used CRM systems and marketing databases to manage customer communications, track leads, support sales activity, and improve customer follow-up. - Created marketing content including promotional copy, newsletters, website updates, brochures, social media posts, presentations, and campaign materials. - Analysed campaign performance using KPIs such as engagement rate, conversion rate, click-through rate, lead generation, customer retention, and return on investment. - Worked closely with sales, operations, customer service, and senior management to align marketing activity with business goals. - Supported brand positioning by ensuring consistent tone, messaging, visual identity, and customer experience across all marketing channels. - Conducted market research, competitor analysis, and customer insight reviews to identify opportunities for growth and improvement. - Coordinated promotional events, product launches, seasonal campaigns, partnerships, and local marketing initiatives. - Managed relationships with external suppliers, designers, agencies, printers, photographers, and media contacts when required. - Prepared weekly and monthly marketing reports for management, highlighting campaign results, customer trends, and recommendations. - Managed marketing budgets, tracked spend, monitored campaign costs, and ensured activity delivered value for the business. - Supported recruitment, training, and performance development of marketing assistants, interns, or junior team members where required. Key Skills Marketing Strategy | Digital Marketing | Social Media Management | Email Marketing | CRM | Lead Generation | Campaign Management | Brand Management | Content Creation | Copywriting | Customer Engagement | Market Research | Competitor Analysis | SEO | Paid Advertising | Google Analytics | Meta Business Suite | Canva | Mailchimp | HubSpot | WordPress | Event Marketing | Budget Management | KPI Reporting | Stakeholder Management | Sales Support | Project Management
Pay: €36,209.00-€71,198.46 per year
Benefits:
Work Location: In person
