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Role: Marketing Strategist
Location: Letterkenny, (Hybrid -3 days in office)
Contract: Permanent
Careers at TCS: It means more
TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.
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Work closely with the range of teams within the business to bring ideas to life.
- Develop and maintain a unified strategy that aligns operational efficiency with marketing and growth objectives.
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Work with customers and create high-impact customer experiences for our business.
The Role
The Marketing Strategist serves as a trusted advisor to business and marketing stakeholders, responsible for developing strategic marketing plans that align customer needs, business objectives, and brand priorities. This role drives customer experience improvements, marketing effectiveness, and operational excellence through data-driven insights, cross-functional collaboration, and disciplined execution.
The ideal candidate will perform a variety of tasks, balancing a mix of data and creativity to produce effective marketing strategy. This includes executing marketing campaigns, driving KPIs, managing workloads, prioritization and anticipating support needs.
You will thrive in a work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for facilitation, team collaboration and open communication.
Your responsibilities:
Marketing Strategy & Customer Experience-
Develop marketing strategies that align business objectives, customer needs, and brand priorities.
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Use customer, market, and performance insights to shape strategic marketing recommendations and plans.
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Act as a trusted advisor to stakeholders on marketing initiatives, customer journeys, and campaign approaches.
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Identify opportunities to enhance customer experience, engagement, and marketing effectiveness.
Strategic Project Leadership-
Lead strategic marketing initiatives from planning through execution.
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Develop and manage project plans, timelines, milestones, and dependencies.
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Coordinate cross-functional teams across marketing, content, communications, digital, analytics, operations, compliance, and technology.
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Manage project risks, issues, and priorities to ensure successful delivery.
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Facilitate workshops, planning sessions, and stakeholder reviews to drive alignment and decision-making.
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Establish and maintain governance frameworks, processes, and reporting mechanisms to ensure consistent delivery of marketing initiatives and compliance with organisational standards.
Stakeholder Management & Operational Excellence-
Build strong relationships and influence stakeholders across business and marketing functions.
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Monitor marketing performance, project health, and key KPIs, providing actionable recommendations.
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Drive continuous improvement in marketing processes, workflows, and ways of working.
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Leverage AI and automation to improve efficiency, accelerate speed to market, optimize processes, and drive measurable business outcomes.
Your Profile
Essential skills/knowledge/experience:
- Proven experience in marketing strategy, customer experience, marketing consultancy, or strategic planning roles.
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Strong understanding of integrated marketing, customer journeys, brand strategy, and campaign planning.
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Experience developing strategic recommendations based on customer insights, market analysis, and performance data.
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Ability to manage complex initiatives involving multiple stakeholders and cross-functional teams.
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Strong project planning and organisational skills, with experience managing timelines, priorities, dependencies, and risks.
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Excellent communication, presentation, facilitation, and stakeholder management skills.
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Strong analytical and problem-solving abilities with a focus on translating insights into business action.
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Experience driving process improvements and implementing more effective ways of working.
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Familiarity with marketing technologies, workflow tools, and digital marketing ecosystems.
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Ability to leverage AI and automation to enhance marketing processes, customer engagement, and decision-making.
Desirable Skills / Knowledge / Experience
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Bachelor's degree in Marketing, Communications, Business, or a related field.
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Experience in Financial Services or other regulated industries.
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Background in consulting or advisory roles.
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Experience with marketing workflow and collaboration tools such as Adobe Workfront, Jira, Figma, and Microsoft 365.
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Knowledge of digital transformation, marketing operations, and customer experience optimisation.
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5+ years' experience in marketing strategy, consulting, planning, or related disciplines.
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop and access to extensive training resources and discounts within the larger Tata network.
We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon and partner with our local communities in Ireland.
Diversity, Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).
We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
As a Disability Confident Employer, we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at
[email protected] if you would like to opt in.
If you are an applicant who needs any adjustments to the application process or interview, please contact us
at [email protected] with the subject line: “Adjustment Request” or email
[email protected] to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Beware of Fraudulent offers
This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail, Yahoo Mail, and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker, beware of fraudulent recruitment activity and protect your interests! You can write to
[email protected] to report any fraudulent activity.
Due to the high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.
Join us and do more of what matters. Apply online now. 