Digital Marketing Coordinator

Pieta House -
Tallaght, County Dublin

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Job details

Permanent
€41,623 a year

Qualifications

Social media management
Google Tag Manager
Microsoft Office
Adobe Creative Suite
Canva
Digital marketing
SEO
IT
Google Search Console
Google Ads
Google Analytics
Communication skills
Marketing
Time management

Full job description

This is a fantastic opportunity to work on a purpose-driven brand and make a meaningful impact. Reporting the Supporter Development Manager, and working closely with the Digital Fundraising Lead, the Digital Marketing Coordinator will deliver digital campaigns, grow online communities, and drive engagement through compelling content.

The ideal candidate will come from a Digital Marketing background and will be passionate, proactive and a great communicator.

Location: Hybrid - Requirement to be in Head Office, Tallaght 2 days per week.

Position Type: Permanent Monday - Friday 9am-5pm As Pieta is a national organisation, this role may require travel for work and a willingness to work weekends, evenings and unsociable hours will be required at times.

Salary: €41,623

Role & Responsibilities:

Campaign Delivery & Reporting

Deliver digital marketing campaigns, aligned with Pieta’s brand tone and goals, including but not limited to: Meta ads, Google ads, and SERP & SEO campaigns.
Monitor, analyse, and report on campaign performance and KPIs, and work with the Digital Fundraising Lead to optimise campaigns
Work with the wider team on digital campaign budgets and report on key metrics
Ensure all campaigns are GDPR-compliant

Email Marketing

Deliver large-scale email campaigns using automated journeys and audiences from our CRM
Collaborate across departments to build campaign-specific audiences and messaging
Track campaign analytics and generate performance reports and work with wider team to optimise campaigns

Website Management

Maintain and update the main Pieta website and microsites
Monitor and analyse website engagement using Google Analytics, Google Tag Manager, UTM tracking and Google Search Console
Support backend management and technical updates in collaboration with an external development agency

Content & Community Development

Create engaging, on-brand content for web, email, social media, blogs, and video
Spot content opportunities and trends
Build, grow, and nurture online communities across platforms

Brand Stewardship

Act as a guardian of the Pieta brand and sub-brands, ensuring quality and consistency
Support broader digital initiatives where required

Partner & Stakeholder Collaboration

Work with internal teams, external agencies, suppliers, and fundraising partners to create excellent digital experiences
Build strong relationships across the organisation to support campaign development

Essential Education, Skills and Experience:

Minimum of 2 years’ experience in a marketing agency, non-profit or fast-paced corporate environment
Knowledge of the fundraising landscape
Strong writing and editing skills with experience in setting tone of voice, storytelling, grammar and proofreading
Proven experience managing email campaigns, digital content, and social media
Familiarity with digital tools such as CRM systems, Google Analytics, Meta Ads, mass email management systems and website CMS platforms
Strong IT skills, especially MS Office Suite
Excellent time management, communication, and relationship-building skills
High attention to detail and problem-solving capabilities
Ability to prioritise tasks and work to tight deadlines

Desirable

Experience with Google Ads, SEO, Google Search Console, and backend website management
Working knowledge of GDPR compliance
Understanding of Web Accessibility principles
Experience setting up A/B/N tests in digital platforms
Experience with Adobe Creative Suite, Canva, or equivalent

How to Apply:

Applications for this post should be made via by 2nd June 2026. Please attach a CV and cover letter outlining your particular suitability for the role.

Pieta is an equal opportunities employer, meaning we do not discriminate based on age, race, colour, religion, ethnicity, national origin, sex, sexual orientation, or physical/mental disability. We are committed to a diverse and inclusive workplace for all. We offer additional support to those with additional requirements. Please let us know if you require support ahead of your interview.

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