About Expert Ireland
Expert Ireland is one of Ireland's leading electrical retail brands, supporting a nationwide network of independently owned stores. With a strong heritage, trusted reputation, and commitment to customer service, Expert works closely with members and suppliers to deliver market-leading products, promotions, and retail experiences across the country.
As we continue to evolve our brand and strengthen our digital and in-store presence, we are seeking an ambitious and creative Brand & Marketing Executive to join our team.
Role Purpose
The Brand & Marketing Executive will support the development and execution of marketing campaigns, brand initiatives, member communications, and digital marketing activities. The successful candidate will play a key role in ensuring brand consistency across all customer touchpoints while helping to drive footfall, sales, and engagement across the Expert network.
This is an excellent opportunity for a marketing professional who is passionate about branding, retail marketing, digital communications, and delivering effective campaigns in a fast-paced environment.
Key Responsibilities
Brand Management
· Support the delivery of the Expert brand strategy across all channels.
· Ensure brand guidelines are consistently applied throughout the retail network.
· Develop and maintain marketing collateral, point-of-sale material, and promotional assets.
· Monitor and protect brand integrity across digital and physical platforms.
Campaign Management
· Plan and execute national and local marketing campaigns.
· Coordinate promotional calendars with suppliers, members, and external agencies.
· Manage campaign timelines and ensure projects are delivered on schedule.
· Evaluate campaign effectiveness and provide post-campaign reporting.
Digital Marketing
· Support content creation for social media platforms, website, email marketing, and digital advertising.
· Assist in managing digital campaigns across Meta, Google, and other relevant platforms.
· Monitor website content and ensure information remains accurate and up to date.
· Track and report on key digital performance metrics.
Member & Supplier Support
· Work closely with Expert member stores to provide marketing support and guidance.
· Liaise with suppliers to coordinate co-funded marketing initiatives and promotional activities.
· Delivery of marketing toolkits and campaign assets to member stores.
Communications
· Develop engaging content for internal and external communications.
· Prepare presentations, reports, newsletters, and marketing updates.
· Maintain strong relationships with members, suppliers, agencies, and media partners.
Events & Promotions
· Support the planning and execution of member conferences, trade events, supplier events, and retail promotions.
· Coordinate marketing materials and event logistics as required.
Analysis & Reporting
· Monitor campaign performance and customer engagement metrics.
· Analyse market trends, competitor activity, and consumer insights.
· Provide recommendations to enhance marketing effectiveness and return on investment.
Skills & Experience
Essential
· Degree or qualification in Marketing, Digital Marketing, Business, Communications, or a related discipline.
· Minimum three years’ experience in a marketing role.
· Strong understanding of digital marketing and social media platforms.
· Excellent written and verbal communication skills.
· Strong organisational and project management abilities.
· High attention to detail and ability to manage multiple projects simultaneously.
· Proficiency in Microsoft Office Suite.
· Full clean driving licence and willingness to travel occasionally within Ireland.
Desirable
· Experience in retail, consumer electronics, or FMCG sectors.
· Experience working with creative agencies and media partners.
· Knowledge of Google Analytics, Meta Business Suite, and email marketing platforms.
· Experience using Canva, Adobe Creative Suite, or similar design tools.
Personal Attributes
· Creative thinker with strong commercial awareness.
· Self-motivated and proactive.
· Strong relationship builder and team player.
· Results-focused with a customer-first mindset.
· Comfortable working in a fast-paced and evolving environment.
· Positive attitude with a willingness to learn and develop.
What We Offer
· Opportunity to work with one of Ireland's most recognised retail brands.
· Collaborative and supportive working environment.
· Exposure to national marketing campaigns and strategic initiatives.
· Career development and progression opportunities.
· Competitive salary and benefits package negotiable
Pay: €40,000.00-€46,000.00 per year
Benefits:
- Company events
- Employee discount
- On-site parking
Work Location: In person
