As a Business in Retail (BIR) Advisor, you play a key role in driving business sales within the store, while also contributing to overall store performance through your individual targets.
This is a senior position within our retail team, designed for individuals who are confident in engaging business customers and who can balance commercial performance with exceptional customer experience. You will act as the in‑store champion for business customers, supporting both your own sales and enabling the wider team to identify and grow business opportunities.
Working closely with the Store Manager and Business Retail Channel Manager, you will support the delivery of our Business in Retail strategy, building strong connections with local SOHO and SME customers and contributing to new business growth within the store’s catchment area.
You will also play an important role in guiding and supporting colleagues, sharing knowledge on business products, processes, and best practice, while leading by example on the shop floor.