Western Motors Group | Galway, Drogheda & Dundalk
Western Motors Group is one of Ireland's leading motor retail groups, representing Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, ŠKODA, SEAT and CUPRA.
We are seeking an experienced and commercially focused Group Head of Marketing to join our leadership team and lead the development and execution of the Group's marketing, digital and customer engagement strategy.
The Role
This is a senior leadership position responsible for driving brand growth, customer acquisition, lead generation and marketing performance across all Group locations. The successful candidate will work closely with senior management, manufacturer partners and dealership teams to deliver measurable business results.
Key Responsibilities
- Lead and implement the Group marketing strategy.
- Manage all digital marketing, social media, CRM and lead generation activities.
- Oversee brand management across all locations and customer touchpoints.
- Manage manufacturer marketing programmes, funding claims and brand compliance.
- Plan and deliver events, sponsorships and promotional campaigns.
- Analyse marketing performance and ROI, providing regular reports and recommendations.
- Lead the marketing function and drive innovation, including the use of AI and emerging technologies.
The Ideal Candidate
- Proven experience in a senior marketing leadership role.
- Strong digital marketing and lead generation expertise.
- Commercially focused with excellent analytical skills.
- Experience managing budgets, campaigns and external partners.
- Outstanding communication and organisational abilities.
- Ability to work collaboratively across multiple dealerships and business functions.
- The role involves regular travel between Western Motors Group locations, including Galway, Drogheda and Dundalk, and a full driving licence is required.
Why Join Us?
- Senior leadership role with influence across a growing multi-site business.
- Work with some of the world's leading automotive brands.
- Opportunity to drive digital transformation and marketing innovation.
- Competitive salary and benefits package.
- Be part of a progressive, ambitious and people-focused organisation.
The Package
An attractive executive remuneration package is available for the right candidate, including a competitive base salary depending on experience, together with a company vehicle with fuel allowance, performance-related bonus and company mobile phone.
If you are an ambitious marketing leader looking for your next challenge, we'd love to hear from you.
To apply, please submit your CV. A full job description is available on request.
Application question(s):
- How many years of experience do you have in a senior marketing leadership role, with responsibility for developing and delivering an overall marketing strategy?
- Do you have senior marketing experience within the automotive industry, motor retail, or another multi-site consumer-facing business?
- Have you managed a marketing budget and worked with senior stakeholders, brand partners or external agencies? Please briefly describe your experience.
Work Location: In person
