The Racecourse Marketing Support (RMS) team provides strategic long-term growth support to all 26 Irish racecourses. Support may include, but is not limited to, delivering marketing and communications campaigns, programmes to grow marketable audiences, customer experience and fan engagement initiatives, as well as providing seminars and workshops to support information sharing and professional development within the industry. This rolle will report to Racecourse Marketing Support Manager.
The RMS Executive is a team player with excellent project management, communication and organisation skills and is someone that thrives in a fast-paced environment. Working with the Racecourse Marketing Support Manager, wider HRI marketing team and racecourse teams - the RMS Executive will use insights and research to support each racecourse in maximising attendances of their flagship race day or festival.
Core responsibilities of the Racecourse Marketing Support Executive include:
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Support the Racecourse Marketing Support Manager to provide marketing support to independent racecourses.
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Work with each racecourse to assist them in achieving their attendance targets for their flagship race day or festival.
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Work with HRI's media buying agency to develop an annual plan in support of racecourses focused on achieving KPIs of audience reach and
traffic/conversions for each flagship race day or festival.
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Work with HRI's Design Manager to produce a suite of creative assets for each campaign that appeal to the target audience.
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Devise and implement a content plan in support of large festivals and events across HRI social channels.
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Support the planning and implementation of the annual HRI Seminar and workshops to include venue and supplier booking, guest speaker liaison,
invitations, and response management, reporting and budget control.
Other Duties:
- Active contribution to the development of marketing campaigns, marketing innovation and plans.
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Support overall marketing activity for HRI and Subsidiaries when required.
Skills and experience you will need for the Racecourse Marketing Support Executive role:
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2+ years' experience in brand, marketing, or communications roles.
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A team player with excellent project management, communication and organisation skills - along with the ability to work to tight deadlines.
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Experience with stakeholder management.
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Proven experience delivering integrated marketing campaigns across multiple channels.
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Strong content creation and copywriting skills, with the ability to adapt messaging for different audiences.
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Strong understanding of digital marketing and content performance.
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Data-driven mindset with experience analysing performance and optimising campaigns.
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Excellent budget management skills.
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An exceptional understanding of the role of earned and owned media in promoting racing and creating event publicity.
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Experience in briefing and managing output of 3rd party agencies e.g. creative, media buying and content creation.
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An ability to work to set KPI's and to monitor & optimise digital and social campaigns.
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An ability to devise and implement data growth initiatives.
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As racing is a seven-day business, flexibility in relation to working hours and days is required.
HRI Key Competencies
Customer Focus
Creates an environment where the team is empowered to put the customer first.
Supports the team in managing their workload to ensure customer needs are met.
Role models customer focus and drives and develops customer focused initiatives.
Ensures customer satisfaction is a priority.
Developing Self
Is self-aware and proactively seeks feedback, using it for personal and professional development.
Role models development by developing themselves and others.
Reflects on behaviour, adapting approach to different situations.
Is open to innovative ideas, drives continuous improvement with team and across the business.
Energy & Pace
Results driven. Sets and delivers against SMART objectives for their area/team.
Is accountable and delivers sustainable results, using resources effectively.
Understands the wider business and its goals, onward communicates this to team.
Empowers others to deliver their goals and projects with energy and pace.
Is a flexible and adaptable to the needs of the business and delivers accordingly.
Innovation & Change
Reviews processes and ways of working always striving for best practice and improving industry standards.
Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.
Looks for innovative ways to provide a better service to our stakeholders.
Implements change in a supportive, reassuring way, bringing others on the journey with them.
Leadership
Motivates and empowers others through a 'can do' approach.
Understands strategic intent and aligns objectives and messages accordingly.
Role models leadership and our core values.
Develops, motivates and inspires others.
Team
Creates team environments where everyone contributes to the team objectives and is stretched accordingly.
Ensures productive and positive communication is taking place across all teams.
Harnesses team capability to ensure teams are performing to a high standard.
HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.
