HomeSecure, part of Sector Alarm Group, is one of Ireland's largest home safety companies. We protect over 28,000 homes and small businesses nationwide.
HomeSecure are hiring for an exciting position in our Marketing Department. Reporting to the Marketing Manager, this person will be accountable for defining and executing on all our customer communications plans. The successful candidate will play a role in new customer acquisition, but also in the retention and engagement of our existing customer base.
From enhancing our Lead Conversion Journey, driving our lead to sale conversion rates, to creating and sending education videos to improve our customer loyalty and engagement along with assist our Customer Retention activities. We're looking for someone with proven email marketing experience and the skills to understand how to create and execute an effective marketing communications.
Benefits:
- Fast-growing company with strong market growth
- We are located in just off the M50 with ample free car-parking
- Great staff social events
- An energetic and friendly team environment
- Recently renovated offices
Responsibilities:
Plan, execute and measure performance marketing communication activities:
- Design, launch, monitor and optimize email marketing performance
- Create and segment campaigns to customers / leads depending on their stage in the life cycle
- Create win back campaigns / flows and increase customer engagement with HomeSecure
- A/B test different CTAs, subject lines, preview texts, image headers etc.
- Run our social media campaigns, creating images / videos for posts. Responding to leads and customers comments
- Measure all campaign performance
- Create, design and edit pages on our WordPress site
- Assist with lead generation and Google Ads performance
Partners Management:
- Host weekly acquisition meeting. Taking main action points and collating slides
- Work across different teams to deliver the main communication aims for each department
- Manage communication-based projects with IT team as required
Requirements:
- Email marketing experience 2-3 years desirable using tools such a Klaviyo
(or equivalent email marketing tools)
- Experience in managing Social media accounts including creating and posting videos and other content
- Growth mindset with the ability to think laterally and implement change quickly
- Critical thinking skills – has ability to ask the right questions, evaluate data, draw conclusions and test hypothesis by applying statistical measures
- Ability to use data and learnings to develop and communicate marketing plans and campaigns; excellent presentation skills
- Design skills necessary (Canva, Photoshop)
- High level of English and copywriting skills
- Be able to clearly communicate key findings and suggested development tactics
- Experience creating and executing marketing campaigns in the customer service industry desirable
- Knowledge of web, digital and emerging marketing technologies desirable
