Find Head of digital platforms and ai marketing transformation, director Jobs in Leopardstown, D

Senior Director, Sparkling Flavors, Sprite
Coca-Cola —Dublin, County Dublin
- €609,000–€810,000 a year
- Full-time
- Marketing
- Master's degree
- Bachelor's degree
14h
Senior Director Brand and Content - 100% Remote - Europe
Hostaway —Dublin, County Dublin
- Full-time
- Remote
- Master's degree
- Bachelor's degree
- Leadership
- Annual leave
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Quick apply
Head of Sales & Managing Director, France
Indeed —Dublin, County Dublin
- €144,000–€326,000 a year
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Director, European and UK Public Policy
Whatnot —Dublin, County Dublin
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- Communication skills
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Digital Platforms and AI Marketing Transformation, Vice President
Citi —Dublin, County Dublin
- €85,600–€128,400 a year
- Full-time
- Master's degree
- Project management
- Bachelor's degree
Head of European and UK Policy
Whatnot —Dublin, County Dublin
- €200,000–€276,000 a year
- Full-time
- Hybrid work
- Leadership
- Communication skills
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Head of Technology & AI, APAC, Europe and ESS
AXA —DUBLIN 1, County Dublin
- Conflict management
- Agile
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3h
Regional Brand Portfolio Director - Chocolate & Snacking Bars (Snickers, Twix, Bounty)
Mars —DUBLIN 18, County Dublin
- Full-time
- Leadership
- Communication skills
- Marketing
13d
Director Global Costing Center of Excellence
Bristol-Myers Squibb —Dublin, County Dublin
- Full-time
- Microsoft Excel
- ERP systems
- Finance
Regional Sales Director | UK & Ireland
Stateside Brands LLC —Dublin, County Dublin
- €130,000–€150,000 a year
- Remote
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
Head of Marketing and Communications Manager
Retail Excellence —Dublin, County Dublin
- €45,000–€55,000 a year
- Full-time
- Hybrid work
- Analysis skills
- Marketing
- Work from home
Quick apply
Head of Operational Performance & Intelligence
Beaumont Hospital —Dublin, County Dublin
- €83,911–€101,207 a year
- Full-time
- Management
- Leadership
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10d
Head of Responsible AI- Vice President
EXL Service —Dublin, County Dublin
- Full-time
- Hybrid work
- Microsoft Excel
- Doctoral degree
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Associate Director, Global Publications & Foundational Content
Novartis —Dublin, County Dublin
- €75,880–€140,920 a year
- Full-time
- Hybrid work
- Doctoral degree
- Writing skills
- English
14d
Creative Excellence Senior Director - International Beverages
PepsiCo —DUBLIN 2, County Dublin
- Remote
- Leadership
- Communication skills
ERP Digital Programme Director / Programme Manager – Germany, Netherlands, Poland, Ireland, or UK (Flexible)
Hadfield Green —DUBLIN 2, County Dublin
- Full-time
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Creative Services Director London / Dublin
Verve Marketing —Dublin, County Dublin
- Full-time
- Communication skills
- Marketing
Creative Lead - Associate Creative Director, Flex Creative
Salesforce —Dublin, County Dublin
- Full-time
- Bachelor's degree
- AI
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3d
Senior Director, Product Design
Bentley Systems —DUBLIN 2, County Dublin
- AI
Client & Brand Strategy Director
IQVIA —Dublin, County Dublin
- Full-time
- Microsoft Powerpoint
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Senior Director, Sparkling Flavors, Sprite

Coca-Cola -
Dublin, County Dublin

Apply Now

Job details

Full-time
€609,000–€810,000 a year
14 hours ago

Qualifications

Marketing
Master's degree
Bachelor's degree
Forecasting
Business
Leadership
Financial acumen
Communication skills
Marketing

Full job description

Reports into: Vice President, Sparkling Flavors

Sprite is one of The Coca-Cola Company’s most globally resonant and culturally influential brands—an engine of growth, identity, and youth relevance within our total beverage portfolio. Across Europe, Sprite plays a critical role in shaping our sparkling category performance, equity leadership, and system value creation.

We are seeking a highly strategic, visionary, and influential Senior Director to lead the full brand and business agenda for Sprite in Europe, driving long-term growth, cultural resonance, and sustained financial impact. This role sits at the intersection of global brand strategy, system leadership, enterprise commercial priorities, and regional transformation, requiring exceptional strategic judgment, influence, and leadership.

The Senior Director will serve as the most senior brand steward for Sprite in Europe, co-leading the long-term portfolio vision, innovation strategy, commercial acceleration roadmap, and integrated brand-building agenda across more than 40 markets. This leader will guide a cross functional ecosystem and ensure the brand delivers against ambitious financial, equity, and category outcomes.

This role includes formal people leadership and requires extensive orchestration of senior stakeholders, including Global Brand Leadership, EMEA OU leaders, bottling partners (especially in multicounty system structures), commercial leads, finance, and the full IMX network.

Key Accountabilities

1. Set and Steer the Long-Term Brand & Business Strategy

Own the end-to-end strategic direction for Sprite in Europe, ensuring strong alignment with global brand vision while shaping a regionally differentiated strategy that drives long-term market leadership.

Define and govern the 10year brand ambition, category role, and portfolio guardrails with a clear enterprise lens.

Translate macro consumer trends, cultural shifts, category dynamics, and system economics into actionable brand choices and business growth strategies.

Shape and influence the global strategy agenda by representing Europe’s strategic needs, future opportunities, and business imperatives.

2. Lead Portfolio, Category, and System Value Creation

Act as a senior partner in shaping the sparkling and total beverage portfolio, driving clarity on Sprite’s role, boundaries, and interdependencies across brands and categories.

Influence system-wide plans by working closely with bottlers to drive networked investment decision-making, orchestration of market execution, and multi-year commercial roadmaps.

Serve as the senior leader accountable for shadow P&L management, margin expansion levers, RGM partnership, and capital allocation recommendations.

3. Accelerate Innovation, Renovation & Future Growth Platforms

Lead the multi-year innovation masterplan, overseeing the pipeline from upstream concepting to commercialization, ensuring acceleration into emerging spaces such as:

Zero-sugar and function-forward platforms

Energy-adjacent and new consumption occasions

Breakthrough packaging and sustainability innovations

Shape long-term category disruption opportunities and champion transformational innovation that expands the brand’s relevance and business footprint.

4. Lead Integrated Brand-Building Excellence at Scale

Oversee the Europe IMX masterplan, ensuring that communication, digital, experiential, partnerships, shopper, and in-market activation work cohesively to drive both short-term results and brand equity growth.

Guide creative excellence at the highest level, setting the standard for insight-driven, culturally relevant creativity.

Drive pan-European brand platforms that create repeatable, scalable, multi-market impact.

5. Deliver World-Class Commercial & Execution Performance

Partner closely with commercial, channel, and customer teams to ensure that Sprite delivers breakthrough execution across retail, away-from-home, and eCommerce environments.

Govern annual DME investment decisions across the region to maximize ROI, commercial outcomes, and brand equity.

Support system partners in embedding best-in-class route-to-market strategies that drive penetration, availability, and transaction growth.

6. Lead Teams, Culture & Enterprise Influence

Inspire, coach, and elevate high-performing teams across local markets, regional hubs, and cross-functional SMEs.

Build a culture of strategic clarity, creativity, commercial accountability, and experimentation.

Act as a senior thought partner to global brand leadership, system executives, and European OU leadership.

Model leadership behaviors that promote cross-market collaboration, transparency, and organizational alignment.

Requirements & Qualifications

Bachelor’s degree in marketing, Business, Strategy, or related field; MBA strongly preferred.

15+ years of progressive marketing and business leadership experience within FMCG, beverages, or high-growth consumer sectors.

Proven experience leading iconic global or regional brands, including end-to-end brand strategy, commercial acceleration, and innovation.

Demonstrated track record influencing senior executives, bottlers, and cross-functional leaders in highly matrixed organizations.

Strong financial acumen, including P&L fluency, RGM, forecasting, and investment allocation.

Deep expertise in brand building, cultural strategy, digital ecosystems, and scalable IMX development.

Demonstrated ability to lead large multi-disciplinary teams, drive transformation, and create high performance cultures.

Extraordinary storytelling, communication, and influencing skills, capable of shaping decisions across a global network.

Base Salary:
Poland: 609,000 PLN to 810,000 PLN

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 50%

Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

Location(s):

Ireland

City/Cities:

Dublin

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

August 15, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Apply Now

Refine Your Search

head of digital platforms and ai marketing transformation, director jobs in leopardstown, d

Senior Director, Sparkling Flavors, Sprite

Senior Director Brand and Content - 100% Remote - Europe

Head of Sales & Managing Director, France

Director, European and UK Public Policy

Digital Platforms and AI Marketing Transformation, Vice President

Head of European and UK Policy

Head of Technology & AI, APAC, Europe and ESS

Regional Brand Portfolio Director - Chocolate & Snacking Bars (Snickers, Twix, Bounty)

Director Global Costing Center of Excellence

Regional Sales Director | UK & Ireland

Head of Marketing and Communications Manager

Head of Operational Performance & Intelligence

Head of Responsible AI- Vice President

Associate Director, Global Publications & Foundational Content

Creative Excellence Senior Director - International Beverages

ERP Digital Programme Director / Programme Manager – Germany, Netherlands, Poland, Ireland, or UK (Flexible)

Creative Services Director London / Dublin

Creative Lead - Associate Creative Director, Flex Creative

Senior Director, Product Design

Client & Brand Strategy Director

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