Find Director, social media & digital influence Jobs in Leopardstown, D

Director, Social Media & Digital Influence
Bentley Systems —DUBLIN 2, County Dublin
- Part-time
- Social media management
- Analysis skills
- AI
1d
Regional Sales Director | UK & Ireland
Stateside Brands LLC —Dublin, County Dublin
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- Remote
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Hostaway —Dublin, County Dublin
- Full-time
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- Master's degree
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- Computer Science
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Whatnot —Dublin, County Dublin
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Client & Brand Strategy Director
IQVIA —Dublin, County Dublin
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Plan International Ireland —Dublin, County Dublin
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Regeneron —Dublin, County Dublin
- €119,900–€200,400 a year
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Grant Thornton —Dublin, County Dublin
- Full-time
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Marketing Effectiveness, Senior Vice President
Citi —Dublin, County Dublin
- €109,920–€164,880 a year
- Full-time
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- Master's degree
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Director of Onshore Asset Management
SSE —Dublin, County Dublin
- €124,200–€248,400 a year
- Full-time
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13d
Regional Sales Director (Greek or Turkish speaker)
Salesforce —Dublin, County Dublin
- Full-time
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Director, European and UK Public Policy
Whatnot —Dublin, County Dublin
- €200,000–€276,000 a year
- Full-time
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Director - Brand Communications
Grant Thornton —Dublin, County Dublin
- Full-time
- Marketing
- Master's degree
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Head of Digital Platforms and AI Marketing Transformation, Director
Citi —Dublin, County Dublin
- €130,000–€230,000 a year
- Full-time
- Master's degree
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Director, Inside Sales (Italian and Spanish speaking)
Indeed —Dublin, County Dublin
- €65,000–€177,000 a year
- Full-time
- Hybrid work
- Spanish
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Associate Director - Marketing Activation
Grant Thornton —Dublin, County Dublin
- Full-time
- Management
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Global Head of People Experience
Citco —Dublin, County Dublin
- Full-time
- Oracle
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Head of Marketing and Communications Manager
Retail Excellence —Dublin, County Dublin
- €45,000–€55,000 a year
- Full-time
- Hybrid work
- Analysis skills
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Director, Social Media & Digital Influence

Bentley Systems -
DUBLIN 2, County Dublin

Apply Now

Job details

Part-time | Full-time
1 day ago

Qualifications

Social media management
Analysis skills
Digital marketing
SaaS
AI
Leadership

Full job description

Location: Hyrbid in Dublin, Ireland

Position Summary:

We're not looking for someone to manage channels. We're looking for someone to build an influence engine.

As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentley's social presence into a strategic growth driver.

This is a role for a leader who thinks beyond posts and metrics. You'll operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentley's voice where it matters most.

You're equally at home crafting a thought leadership narrative for a C-suite executive and building scalable operating models for a growing team. You'll start by leading a focused team of one full-time social media specialist and one part-time coordinator, with a clear mandate to grow it into a world-class global function over time.

If you're a strategist, storyteller, builder, and coach who understands where social media is headed and wants to shape that future for a company that's ready to invest in it, this is your role.

Responsibilities:

Build the Social Media Function
- Create Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization.
- Define team structure, workflows, governance, editorial planning, and measurement.
- Build scalable processes for content creation, approvals, publishing, engagement, and reporting.
- Establish social media best practices across regions, business units, and functions.
- Develop annual plans, budgets, and growth roadmaps.
Executive Thought Leadership
- Partner with senior executives to grow their presence and influence across LinkedIn and emerging channels.
- Create executive content programs that elevate industry leadership and support strategic business priorities.
- Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation.
Corporate Social Strategy
- Lead Bentley's global social presence across LinkedIn, Reddit, YouTube, Instagram, X, Facebook, and emerging platforms.
- Develop channel-specific strategies and audience engagement plans.
- Increase reach, engagement, share of voice, and follower quality.
- Ensure a consistent brand voice while adapting content to platform dynamics.
Digital Influence & Community
- Build programs that activate employees, customers, partners, industry experts, and advocates.
- Identify opportunities to leverage creators, influencers, practitioners, and industry voices.
- Develop strategies for community engagement across social channels and professional communities.
- Support developer and technical communities in partnership with product and developer relations teams.
Content & Storytelling
- In partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:
  - Short-form video
  - Executive content
  - Customer stories
  - Industry commentary
  - Event content
  - Product launches
  - Educational content
  - Community-driven content
- Partner with communications, content, design, and video teams to maximize content reuse and distribution.
AI & Innovation
- Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting.
- Evaluate emerging social technologies and platforms.
- Continuously improve team productivity through automation and AI-enabled processes.
Measurement & Analytics
- Define KPIs and executive dashboards.
- Track full funnel performance across channels.
- Analyze trends and provide recommendations for optimization.
- Establish attribution frameworks connecting social activity to marketing and business outcomes.
Success Metrics - This leader will be accountable for:
- Audience growth across priority channels
- Engagement rates
- Share of voice
- Executive social reach and engagement
- Employee advocacy participation
- Video performance
- Influencer and community engagement
- Traffic generated from social channels
- Marketing-sourced pipeline contribution
- Content production efficiency
- Adoption of AI-powered workflows
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Qualifications:

Required

10+ years of experience in social media, digital marketing, communications, or content leadership roles within a B2B SaaS organization.
Experience building or significantly transforming a social media function.
Strong understanding of LinkedIn and executive thought leadership programs.
Experience leading teams and managing agency partners.
Exceptional storytelling and editorial judgment.
Strong analytical and performance measurement skills.
Experience working with senior executives and cross-functional stakeholders.
Familiarity with AI-powered content creation and social media tools.

Preferred

Experience in infrastructure, engineering, or industrial markets.
Experience supporting executive leadership teams and public company communications.
Experience with employee advocacy programs.
Experience managing creator, influencer, or community initiatives.
Understanding of infrastructure, engineering, digital twin, construction, energy, transportation, or related industries.

What We Offer:

A great Team and culture – please see our colleague video.
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
An attractive salary and benefits package.
A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

#LI-CS1

#LI-HYBRID

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

Apply Now

Refine Your Search

director, social media & digital influence jobs in leopardstown, d

Director, Social Media & Digital Influence

Regional Sales Director | UK & Ireland

Senior Director Brand and Content - 100% Remote - Europe

Sr. Director & Head of Architecture

Head of European and UK Policy

Client & Brand Strategy Director

Head of Fundraising and Communications

Director, Government Affairs Europe

Marketing Director

Director - Ireland

Marketing Effectiveness, Senior Vice President

Director of Onshore Asset Management

Regional Sales Director (Greek or Turkish speaker)

Director, European and UK Public Policy

Director - Brand Communications

Head of Digital Platforms and AI Marketing Transformation, Director

Director, Inside Sales (Italian and Spanish speaking)

Associate Director - Marketing Activation

Global Head of People Experience

Head of Marketing and Communications Manager

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