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Senior National Account Manager
Primeline Group —Ashbourne, County Meath
- Full-time
- Sales
- Marketing
- Analysis skills
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Senior National Account Manager

Primeline Group -
Ashbourne, County Meath

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Job details

Permanent | Full-time

Qualifications

Category management
Sales
Marketing
Analysis skills
Organisational skills
Business
Account management
Negotiation

Full job description

Senior National Account Manager - Beauty Distribution

Location: Flexible / Hybrid

Role Overview

We are seeking an experienced and commercially driven Senior National Account Manager to lead and develop strategic relationships across key retail and wholesale channels within the beauty sector. The role is responsible for driving profitable sales growth across Grocery, Pharmacy Groups, Department Stores, and Wholesale customers, representing a portfolio of premium and mass beauty brands.

The successful candidate will possess strong commercial acumen, exceptional relationship management skills, and a proven track record of delivering growth in highly competitive FMCG and beauty environments.

Key Responsibilities

Develop and execute annual business plans for all assigned national accounts aligned with company and brand objectives.
Negotiate annual trading agreements, promotional plans, pricing strategies, and commercial terms.
Build long-term strategic partnerships with key customers to maximise distribution, visibility, and profitability.
Identify opportunities to expand category presence and drive incremental growth.
Manage and grow business across: Grocery multiples, Pharmacy chains and buying
Deliver sales, profit, and market share targets across all brands and channels.
Manage forecasting, budget planning, promotional spend, and return on investment.
Collaborate with Brand, Marketing, and Category teams to develop customer-specific growth initiatives.
Lead range reviews, new product launches, and seasonal campaigns.
Work closely with Supply Chain to ensure forecast accuracy and product availability.

Key Accountabilities

Achievement of annual sales and margin targets.
Growth in market share and distribution.
Successful negotiation of customer trading agreements.
Delivery of promotional ROI targets.
Accurate forecasting and budget management.
Strengthening strategic customer relationships.

Experience & Qualifications

Essential

Minimum 7-10 years' experience in National Account Management within Beauty, Cosmetics, FMCG, or Personal Care.
Proven experience managing major retail customers across:
Grocery multiples
Pharmacy groups
Department stores
Wholesale channels
Strong track record of achieving sales and profitability targets.
Extensive experience negotiating annual agreements and commercial terms.
Advanced analytical and financial management skills.

Desirable

Degree in Business, Marketing, Commerce, or related discipline.
Experience managing premium and mass-market beauty brands.
Understanding of category management principles and shopper insights.

Key Competencies

Strategic thinking and commercial acumen
Negotiation and influencing skills
Relationship management
Results-oriented mindset
Financial and analytical capability
Leadership and team collaboration
Adaptability and resilience

The Ideal Candidate

You are a commercially astute beauty sales professional with extensive experience managing complex national accounts and multi-channel customers. You thrive on building strong partnerships, negotiating impactful agreements, and driving growth across a diverse portfolio of leading beauty brands. You combine strategic vision with strong execution and are passionate about delivering exceptional commercial results.

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Senior National Account Manager

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