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Enterprise Brand and Go-to-Market Planning Senior Marketing Analyst
Citi —Dublin, County Dublin
- €65,600 a year
- Full-time
- Hybrid work
- Marketing
- Data analysis skills
- Bachelor's degree
6d
Senior Business Analyst
PwC —Dublin, County Dublin
- Full-time
- Continuous improvement
- Organisational skills
- AI
ServiceNOW Configuration Analyst
Elwood Roberts —Dublin, County Dublin
- €250–€300 a day
- Full-time
- Data analysis skills
- Project management
- IT
Quick apply
Order Management Analyst
Viatris —Northern Cross, County Dublin
- Full-time
- ERP systems
- Business development
- Leadership
Senior Operational Analyst (18 month fixed term contract)
Eirgrid —Dublin, County Dublin
- SQL
- Presentation skills
- Communication skills
Quick apply
13d
VIE - Junior Risk Analyst - Dublin - H/F
BNP Paribas —Dublin, County Dublin
- Full-time
Senior Business Analyst - Transfer Agency
Expleo —Dublin, County Dublin
- Microsoft Powerpoint
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Analyst, Enterprise Security Risk Management
Kroll —Dublin, County Dublin
- Weekend availability
- Microsoft Office
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Risk Analyst
Apex Group —Dublin, County Dublin
- Full-time
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TEKenable —Dublin, County Dublin
- Hybrid work
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EY —DUBLIN 2, County Dublin
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Senior Marketing Analyst
Ante Technologies —Dublin, County Dublin
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Uniphar PLC —DUBLIN 24, County Dublin
- Full-time
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Senior Product Analyst
Gong.io —Dublin, County Dublin
- Hybrid work
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Enterprise Brand and Go-to-Market Planning Senior Marketing Analyst

Citi -
Dublin, County Dublin

Apply Now

Job details

Full-time
€65,600 a year
6 days ago

Qualifications

Marketing
Data analysis skills
Bachelor's degree
Business
Marketing

Full job description

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Citi is looking for a Senior Marketing Analyst to join the Enterprise Brand and Go-to-Market team, where you will shape and execute data-driven marketing strategies that drive measurable impact across the organization. In this role, you will serve as a key connector between marketing, decision management, and risk teams — translating data into clear strategic and tactical plans that influence campaign direction and business outcomes. This is an opportunity to take meaningful ownership of multi-channel marketing initiatives within a global financial services environment.

Responsibilities

Lead the development and execution of multi-channel marketing campaigns, managing project requirements, marketing package development, and waterfall evaluation from initiation through delivery.
Analyze campaign performance and translate findings into insight-driven recommendations that enhance brand marketing strategies and improve outcomes across the organization.
Partner with Marketing Segment Managers, Decision Management, and Risk teams to define business requirements and ensure successful completion of marketing initiatives.
Evaluate and scope marketing initiatives in collaboration with the Marketing Information Management team, including determining testing approaches and campaign sizing.
Manage and implement line optimization strategies and calculations to improve campaign efficiency and effectiveness.
Oversee the List Processing Vendor team to ensure accurate and timely campaign execution across targeted customer segments.
Guide and educate marketing partners on new tools and methodologies, supporting the adoption of customer-centric campaign strategies across the function.
Monitor the impact of market events and segment-level developments, escalating risks and control issues with transparency to senior leadership.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Required Qualifications & Skills

Extensive experience in a brand, campaign, or go-to-market marketing role, with demonstrated ability to analyze marketing performance and communicate data-driven results to business stakeholders.
Hands-on experience conducting exploratory data analysis and presenting findings clearly to cross-functional business partners.
Solid understanding of customer-centric marketing techniques and how to apply them across direct and multi-channel marketing campaigns.
Ability to operate effectively in a technical environment, applying analytical acumen to solve real-world business and marketing challenges.
Bachelor's degree or equivalent professional experience.

Beneficial Skills & Qualifications

Background in financial services, consumer lending, or third-party marketing environments.
Familiarity with legal and regulatory frameworks applicable to marketing in highly controlled industries.
Experience working within or alongside compliance, risk, or decision management functions in a marketing context.

What We Offer

At Citi, you will work within a high-performing global team where your marketing expertise and analytical insight directly shape how the organization connects with its customers. We offer a collaborative, performance-driven environment that supports your professional growth and long-term career development.

Hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility while staying connected to your team.
Significant influence over brand marketing strategy and campaign direction, with considerable autonomy in how you prioritize and deliver within your area of responsibility.
Exposure to senior leadership and cross-functional teams across a global organization, broadening your professional network and impact.
Access to learning and development resources that support continued growth in brand marketing, campaign analytics, and financial services.
Competitive compensation and a comprehensive benefits package designed to support your financial wellbeing and work-life balance.
A global platform where your work contributes to marketing outcomes that reach customers across multiple markets and channels.

Apply now to bring your brand marketing expertise to a global team at Citi, where your insight and strategic thinking will shape campaigns that matter.

#LI-AZ1

Job Family Group:

Marketing

Job Family:

Advertising, Branding and Media

Time Type:

Full time

Primary Location Full Time Salary Range:

65 600,00 € - 98 400,00 €

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

Apply Now

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data analyst, grade 8 data analytics ref jobs in dublin 2, d

Enterprise Brand and Go-to-Market Planning Senior Marketing Analyst

Senior Business Analyst

ServiceNOW Configuration Analyst

Order Management Analyst

Senior Operational Analyst (18 month fixed term contract)

VIE - Junior Risk Analyst - Dublin - H/F

Senior Business Analyst - Transfer Agency

Analyst, Enterprise Security Risk Management

Risk Analyst

Lead/Senior Microsoft Fabric BI Architect - contract

AI & Data - AI Analyst - Senior Consultant

AI & Data - Analytics Delivery - Senior Manager

Senior Marketing Analyst

FICO Business Analyst

Senior Product Analyst

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