Overview:
The Demand Accelerator (DX) has been in place since 2019 to create and execute transformational commercial solutions that inspire smiles and accelerate growth.
We are adding this role to support the elevation of Perfect Store (PS) capabilities to a global standard of excellence
This position will identify and work to implement In-store strategy with a strong focus on result driven Commercial and category strategy via championing Perfect store & embedding the Integrated commercial process with the bottler to ensure beverages leadership and cross functional project execution.
Strategic and results-driven Commercial & Category Strategy Leader with over a decade of experience in driving digital transformation, category leadership, and cross-functional project execution. Adept at aligning digital tools with business objectives, leading multifunctional teams, and implementing end-to-end solutions that deliver commercial value.
Perfect Store Global Standards for PepsiCo considering best practices from top performing markets and Industry leading trends with objective of democratizing capability and accelerating impact. This will result in strong business results being delivered as Perfect Store capabilities embed and scale around the world.
Rewarding opportunity for personal and professional growth. You will have a unique opportunity to expand your knowledge to help and sustain Perfect Store globally.
Responsibilities:
- Work closely with Business Units (BU) and commercial packages like Next Gen GTM, RGM to identify, develop and establish Perfect Store global best practices/standards for implementation across PepsiCo. This would involve supporting a Perfect store IB community globally.
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Support, Design & Execute existing Perfect Store programs in IB & Lead the establishment of PS programs in Beverages Franchise owned business.
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Monitor and implement Industry leading trends in Perfect Store to ensure standards identified and implemented confirm PepsiCo’s reputation internally and externally as a thought leader in this space.
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Has a clear understanding of RGM and upstream connectivity required to land Rev Mgt. big bets within PS matrix and frontline. In addition to that had worked closely with GTM to enable digitization, implementation of PS KPIs, including compliance/governance adoption and Sales incentives.
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Partner with the BU GMs, Sales leads, Global Groups and Sector/Market SVPs, VPs, and Sr. Directors to complete the IB Commercial strategy for Perfect Store & OT.
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Drive and lead the digital and dynamic capability of Perfect store in conjunction with the Commercial Innovation lead e.g., Digital Picture of Success and Image Recognition Prioritize DX Perfect Store standards and capabilities for expansion.
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Develop roadmap to expand Perfect Store to prioritized markets for adoption, segment priority markets by maturity
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Collaborate effectively with broad array of keys stakeholders across Perfect Store sector/Top BU leads to drive Perfect Store integrations with SFA (Sales Force Automation)
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Develop and deploy uniform measurement of capability for Perfect Store Dimensions.
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Work with DX Capability lead to build capability program to ensure learning application is maximized globally to address needs of Global DX Perfect Store community needs.
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Lead a team of Data Science/Analyst in GCC to help support and design for new PS programs across Bevs .
Qualifications:
- 7+ years of experience of internal experience in marketing, account sales or category management
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Commercial experience with European retailers/UK retailers is a preference
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Strong Customer management record and delivery of results across a multi functional agenda
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BA required in analytical discipline (e.g., Business, Economics, Engineering) (MBA preferred)
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Highly analytical, motivated, decisive thought leader with excellent managerial skills
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Strategic mindset with an ability to think broadly, refine questions, and develop analytical frameworks
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Setting the Agenda , Drive for Results: resilience and self starter
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Strong communication and alignment skills
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Analytical, strategic thinker
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Ability to deal with different cultures
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Has worked with Data Science teams before
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High EQ and verbal and written communication skills that educate and influence senior leaders; ability to “manage up”
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Premium on consultative selling and customer engagement. Previous experience with a consultancy is a Plus.
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Experience managing teams and partnering with multiple business functions
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Global outlook with sensitivity and awareness of social and cultural differences
Preferred Skills:
Thriving and delivering objectives in an ambiguous, heavily matrixed environment
Superior intellect. Ability to see patterns and trends in data that most others (including senior leaders) do not see. Superior cross-functional knowledge and capability, ability to challenge functional experts with credibility.
Personal strength and confidence to challenge ‘dominant logic thinking’ in a senior audience. Ability to disrupt while bringing others along.
