Find Principal data analyst, paid media Jobs in Dublin 12, D

Principal Data Analyst, Paid media
Workhuman —Dublin, County Dublin
- Full-time
- SQL
- Project management
- Scripting
Digital Media Analyst
Accenture —Dublin, County Dublin
- Full-time
- Marketing
- Analysis skills
- AI
- Gym membership
Principal Data Analyst
Optum —Dublin, County Dublin
- Full-time
- Microsoft Excel
- SQL
- Analysis skills
Senior Paid Search Specialist
Ding —Dublin, County Dublin
- Up to €65,000 a year
- Full-time
- Hybrid work
- Analysis skills
- Marketing
Principal Data Engineer
CarTrawler —Dublin, County Dublin
- Hybrid work
- SQL
- AWS
- Continuous improvement
- Annual leave
- Employee assistance program
Principal Data Scientist
Optum —Dublin, County Dublin
- Full-time
- Computer Science
- Research
- Master's degree
Business Analyst - Conversions Alternatives Data SME
SEI Investments —Dublin, County Dublin
- Full-time
- Hybrid work
- SQL
- Analysis skills
- Presentation skills
- Annual leave
Digital Marketing Manager
Invoke Creative Agency —DUBLIN 2, County Dublin
- €45,000–€50,000 a year
- Full-time
- Hybrid work
- Social media management
- Mentoring
- Communication skills
Quick apply
Social Media & Marketing Executive
O'Briens Sandwich Cafe —Leopardstown, County Dublin
- €36,605 a year
- Full-time
- Organisational skills
- Communication skills
Quick apply
Digital Marketing Manager
The Westbury —DUBLIN 2, County Dublin
- €48,000 a year
- Weekend availability
- Hospitality
- Social media management
- Hotel
Quick apply
Trust & Risk Agent
Whatnot —Dublin, County Dublin
- €35,000–€42,500 a year
- Weekend availability
- Hybrid work
- Social media management
- Customer service
- English
- Work from home
Support Desk Engineer
Ding —Dublin, County Dublin
- €30,000–€40,000 a year
- Full-time
- Hybrid work
- Azure
- Windows
- SharePoint
L3 SOC Analyst - Dublin
Integrity360 —Dublin, County Dublin
- Azure
- AWS
- Mentoring
Senior EMEA Marketing Programs Specialist
Okta —Dublin, County Dublin
- €50,000–€70,000 a year
- Sales
- Salesforce
- Project management
- Annual leave
Social Media Manager
Grant Thornton —Dublin, County Dublin
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
13h
Onboarding Specialist
BNP Paribas —Dublin, County Dublin
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Annual leave
13d
JUNIOR MARKETING OFFICER
The Rehab Group —Dublin, County Dublin
- €33,655–€45,533 a year
- Part-time
- Marketing
- Social media management
- Marketing
- Annual leave
- Employee assistance program
1d
Marketing Manager
Education Group —DUBLIN 2, County Dublin
- €36,209.00–€71,198.46 a year
- Full-time
- Social media management
- Marketing
Quick apply
Security Engineer - Incident Response
Squarespace —Dublin, County Dublin
- €70,000–€107,800 a year
- Overtime
- Hybrid work
- AWS
- JavaScript
- Scripting
- Annual leave
- Employee assistance program
Risk Analyst
Turner & Townsend —Dublin, County Dublin
- Full-time
- Engineering
- Bachelor's degree
- Annual leave
Quick apply

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Principal Data Analyst, Paid media

Workhuman -
Dublin, County Dublin

Apply Now

Job details

Full-time

Qualifications

Data modelling
Google Tag Manager
SQL
Project management
Digital marketing
Scripting
Cloud computing
Google Ads
Communication skills
Marketo
Python
HTML

Full job description

Job Description:

The Opportunity

Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data. We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video.

This role will own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM and blends deep analytical expertise with hands-on ad operations, ensuring our media data foundation is accurate, privacy-compliant, and actionable.

The ideal candidate is intellectually curious, data-driven, technical, and business oriented. They will own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation—while working side-by-side with media buyers to optimize performance and ROI. Their work will connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization.

This role is hybrid onsite 3 days per week in our Dublin HQ

What we can offer you:

The opportunity to fully own in-housing paid media analytics, foundationally resetting the way Workhuman measures ROI on our digital advertising spend.
Direct control over a ground-up build for our paid media analytics engine. Full ownership over maintaining, expanding, and improving our end-to-end infrastructure of data models and dashboards.
End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams – GTM implementation, UTM governance, KPI definitions.
The opportunity to join paid media data with the rest of the Workhuman datasets for comprehensive marketing performance insights.
Access to cutting-edge tools and technologies, including cloud data warehouses and visualization platforms.
Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis.

The skills you will bring:

Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools.
Demonstrated history of building production-grade data models. Experience with dbt is a plus
Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations.
Strong communication & project management skills and a highly collaborative approach to problem-solving.
Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations.
Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies.
Preferred: Experience with CM360, DV360, SA360 or other bid-management tools; familiarity with Python or similar scripting for data automation; exposure to MMM concepts and privacy-focused measurement solutions; relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional.

Achievements:

Proven success overseeing the operations and analytics of large scale B2B campaigns
Demonstrated success integrating data across ad platforms, web analytics tools (Heap or GA4), marketing automation (Marketo), and CRM (Salesforce) into a central data warehouse and analytics infrastructure.
Have successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact.
Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at [email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, innovative with a growth mindset

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large-sized workplace category. We were also recognised as the Best Workplace for Women and the Best Workplace in Technology in 2020, 2021, and 2022.
In 2021 we were named as #2 Best Workplace in Europe in the medium-sized workplace category.
We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as the Best Place to Work in Boston, U.S. Best Large Places to Work, and U.S. Best Places to Work.
There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
Our core values are Respect, Determination, Innovation, and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Apply Now

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principal data analyst, paid media jobs in dublin 12, d

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