Motion Design Lead
Role Introduction:
Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over 3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.
Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking to onboard a Motion Design Lead, to join our team.
This role will form part of the Applegreen Creative team and reports to the Group Creative Director. The successful candidate will be a confident people person who can fit into Applegreen seamlessly and adopt a hands-on approach to their role. Working as part of our in-house creative team, you'll create compelling motion content across multiple brands, markets and channels. From large format digital screens and campaign assets to social content, product videos, internal communications and event content, you'll help bring our brands to life through motion.
This is an opportunity to define how motion is used across Applegreen's growing portfolio of brands in Ireland, the UK and the US. You'll work alongside a small creative team to deliver high quality creative that is strategically informed, commercially effective and beautifully crafted.
We're looking for someone who enjoys making ideas move. Someone who is curious, proactive and constantly looking for better ways to tell stories, solve problems and improve the quality of creative output.
Key Responsibilities:
- Own motion design across the Applegreen brand portfolio.
- Create engaging motion graphics, animations and video content across digital, retail and internal channels.
- Edit video for campaigns, product launches, social content, events and internal communications.
- Develop motion assets for digital out of home, web, CRM, presentations and other digital experiences.
- Collaborate with designers and copywriters to bring integrated creative ideas to life.
- Contribute to creative thinking by identifying opportunities for motion, rather than waiting for a detailed brief.
- Help establish and evolve motion design principles that strengthen the consistency of our brands.
- Explore and introduce new creative workflows using AI and emerging technologies where they improve quality or efficiency.
- Manage multiple projects simultaneously while maintaining exceptional creative standards.
- Brief and oversee freelance motion specialists or production partners when required.
The Candidate should have the following:
Qualifications, experience & skills
- 7 to 10 years' experience creating high quality motion design and video content.
- An outstanding portfolio demonstrating strong storytelling, animation and craft.
- Advanced skills in Adobe After Effects, Premiere Pro and the wider Creative Suite.
- Experience with Cinema 4D, Blender or similar 3D tools is an advantage.
- Strong video editing skills with an excellent eye for pacing, sound, composition and detail.
- Confidence working across multiple formats, channels and audiences.
- Experience using AI-powered creative tools to enhance content creation and production workflows.
- The ability to balance creativity with commercial objectives and deadlines.
- Strong communication and collaboration skills.
- A proactive mindset with the confidence to suggest ideas, challenge thinking and identify opportunities.
Additional key skills & attributes:
- You're naturally curious and enjoy learning new ways of creating.
- You take ownership of your work and can be trusted to deliver to a consistently high standard.
- You have integrity, take responsibility and do what you say you'll do.
- You enjoy collaborating with others and believe the best creative comes from working as a team.
- You care deeply about craft but understand the importance of pace, pragmatism and delivering work that performs.
- A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
- Proven track record of delivering to tight deadlines.
- A highly organised individual with ability to plan and prioritise workloads effectively for maximum impact and adapt around changing priorities as required.
- Ability to execute directly at high quality and pace.
- Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
- A can do attitude and a positive solution focused mindset.
- Has strong commercial acumen and a focus on delivering value to the business.
- Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.
- Be a self-starter, and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.
- Is resilient, calm under pressure and comfortable dealing with ambiguity.
- Has sound judgement and objective logical decision-making skills.
- Has strong leadership potential and management skills, who will be a role model for the people and culture at Applegreen.
- Willing to travel ad hoc if required in addition to supporting out of hours content development as required.
Why Us?:
- You'll join a small, ambitious in-house creative team with the opportunity to shape the future of motion across one of Ireland's best known retail brands.
- You'll work across multiple brands, markets and disciplines, creating work seen by millions of customers every week.
- Project by project, you'll have the freedom to influence how motion is used across the business, experiment, and help define the next chapter of Applegreen's creative output.
Illustrative Application & Screening Process (subject to change):
o Please submit an up to date tailored CV (max 2 pages) & your portfolio.
- Interview & Selection Process:
o Two interview rounds will be required for this role.
