Digital Content & Video Marketing ExecutiveReports To
Managing Director / Marketing Manager
Role Purpose
We are looking for a hands-on Digital Content & Video Marketing Executive to help grow our online presence, improve our digital marketing, create regular video content, support product campaigns, and help drive sales across our online platforms, depots, and customer channels.
The business currently uses websites, Google Ads, leaflet drops, SMS/WhatsApp campaigns, and some Facebook activity. We now want to expand this properly into video marketing, TikTok, Instagram, YouTube Shorts, Facebook Reels, LinkedIn content, product videos, blogs, customer education content, and stronger online campaigns.
This role is ideal for someone who is creative, practical, commercially aware, and comfortable producing content in a real working business environment. The successful candidate must be able to film, edit, post, promote, and track digital content across multiple platforms.
This is not just a desk-based marketing role. The person will be expected to visit depots, film products, create short videos, support product launches, capture real business activity, and turn day-to-day operations into useful marketing content that helps generate enquiries and sales.
Key Objectives
- Increase the company’s online and social media presence.
- Create regular video content for TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn.
- Support online sales growth through better product content, campaigns, and advertising.
- Improve the quality and consistency of digital marketing across all channels.
- Support depot promotions, product launches, and customer campaigns.
- Create content that helps generate enquiries, sales, brand awareness, and customer engagement.
- Help move the business beyond basic advertising into a stronger digital content and video marketing strategy.
Key Responsibilities1. Video Content Creation
- Plan, film, edit, and publish short-form video content.
- Create content for TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn.
- Film products, depots, staff, deliveries, customer stories, promotions, and behind-the-scenes business activity.
- Create product demonstration videos, explainer videos, seasonal videos, offer videos, and customer education content.
- Add captions, hooks, basic graphics, music, and calls to action where appropriate.
- Develop a regular video content schedule.
- Monitor which videos perform best and use this information to improve future content.
2. Social Media Management
- Manage and grow the company’s social media presence.
- Create and schedule posts across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Support depot-specific and product-specific social media activity.
- Respond to or redirect social media enquiries where required.
- Ensure content is consistent, professional, and commercially focused.
- Track engagement, reach, enquiries, and campaign performance.
3. Product Marketing & Launch Support
- Work with the Product & Channel Development Manager to support new product launches.
- Create marketing content for new products, offers, campaigns, and promotions.
- Produce product photos, videos, social posts, website content, and digital campaign material.
- Ensure products are properly promoted across online channels, depots, and social platforms.
- Support launch campaigns with clear messaging, visuals, and calls to action.
- Review campaign performance and suggest improvements.
4. Website & Online Content
- Support the improvement and expansion of website content.
- Create and update product descriptions, landing pages, blog posts, help guides, and campaign pages.
- Ensure new products have strong images, descriptions, delivery information, and sales messaging.
- Help improve the customer journey on websites and online platforms.
- Work with the existing marketing/online team to improve product visibility and conversion.
- Identify gaps in website content and suggest improvements.
5. Paid Digital Advertising Support
- Support Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, and other paid campaigns where required.
- Create video and image assets for paid advertising.
- Help set up and monitor campaigns.
- Track basic performance such as enquiries, clicks, reach, conversions, cost per lead, and sales response.
- Work with management to improve return from paid advertising.
- Ensure paid campaigns are linked to clear offers, landing pages, products, or sales objectives.
6. Email, SMS & WhatsApp Campaign Support
- Help create content for customer campaigns through email, SMS, and WhatsApp.
- Support campaigns aimed at existing customers, dormant customers, online customers, and depot customers.
- Work with internal sales to ensure campaigns are followed up properly.
- Help track customer response and campaign effectiveness.
- Ensure campaign content is clear, professional, and action-focused.
7. Local Depot Marketing
- Support marketing activity across depot locations.
- Create depot-specific content, offers, photos, videos, and posts.
- Help promote depot products, seasonal campaigns, local offers, and new product launches.
- Support Google Business Profile updates and local online visibility.
- Help depots appear more active, professional, and visible online.
- Capture content from depots regularly.
8. Blog, Education & Search Content
- Create simple blog posts, guides, and customer education content.
- Develop useful content that answers customer questions and supports search engine visibility.
- Example content may include product guides, fuel advice, delivery information, seasonal buying guides, LPG information, generator guides, machinery/product explainers, and customer FAQs.
- Use customer questions and sales team feedback to generate content ideas.
9. Campaign Planning & Reporting
- Help build monthly content and campaign plans.
- Keep a calendar of product launches, seasonal campaigns, depot promotions, and online activity.
- Report on content produced, campaigns launched, enquiries generated, and performance results.
- Identify which content and campaigns are working best.
- Suggest improvements based on results.
10. Collaboration Across Departments
- Work closely with marketing, online, internal sales, field sales, depots, purchasing, transport, and management.
- Turn commercial priorities into marketing campaigns.
- Ensure marketing activity is aligned with stock availability, product launches, depot readiness, and sales follow-up.
- Support the wider business by creating content and campaigns that help generate sales.
Performance Areas
Performance will be reviewed across the following areas:
Content Output
- Number of videos created and published.
- Number of social media posts created.
- Number of product campaigns supported.
- Consistency of content schedule.
Video & Social Growth
- Growth in reach, views, engagement, followers, and enquiries.
- Performance of TikTok, Instagram, Facebook Reels, YouTube Shorts, and LinkedIn content.
- Improvement in quality and consistency of video content.
Online Sales Support
- Number of products supported with improved content.
- Product pages improved or created.
- Website content updated.
- Online campaigns supported.
Campaign Performance
- Enquiries generated from campaigns.
- Engagement from paid and organic campaigns.
- Customer response to email, SMS, WhatsApp, and social campaigns.
- Support provided to internal sales and product launches.
Depot Marketing
- Depot-specific content created.
- Depot campaigns supported.
- Local marketing activity improved.
- Better visibility of depots online.
Commercial Impact
- Marketing activity linked to real products, offers, enquiries, and sales opportunities.
- Better support for product launches and customer campaigns.
- Improved flow of marketing material to sales, internal sales, and depots.
First 12-Month Objectives
- Build a regular video content system across TikTok, Instagram, Facebook Reels, YouTube Shorts, and LinkedIn.
- Create a consistent monthly content calendar.
- Produce regular product, depot, customer, and promotional videos.
- Improve social media activity and engagement.
- Support all major product launches with video, social, website, and campaign content.
- Improve product content across online platforms.
- Support campaigns aimed at online customers, existing customers, depot customers, and trade customers.
- Increase the number of customer enquiries generated through digital channels.
- Improve the business’s online visibility and brand presence.
- Help create a repeatable marketing process for product launches and depot promotions.
Experience & Skills RequiredEssential
- Experience creating social media content.
- Ability to film and edit short-form video content.
- Good understanding of TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn.
- Strong writing and communication skills.
- Ability to create clear, practical, sales-focused content.
- Comfortable using a phone/camera to capture video and photos.
- Basic video editing skills.
- Good organisational skills.
- Ability to manage a content calendar.
- Commercial awareness and understanding of how marketing supports sales.
Desirable
- Experience with Google Ads, Meta Ads, TikTok Ads, or YouTube Ads.
- Experience with website content, blogs, landing pages, or SEO.
- Experience in retail, trade, fuel, LPG, machinery, hardware, automotive, agricultural, construction, or similar sectors.
- Experience using Canva, CapCut, Adobe tools, or similar editing/design software.
- Experience creating product videos, promotional campaigns, or local business content.
Personal Attributes
- Creative and practical.
- Comfortable filming real business activity.
- Confident working around depots, products, staff, customers, and vehicles.
- Commercially minded.
- Full of ideas but also able to execute.
- Organised and consistent.
- Able to work independently.
- Willing to test different content styles and learn from results.
- Comfortable working in a fast-moving business.
- Focused on generating enquiries, sales, and customer engagement — not just likes and views.
What Success Looks Like
- The business is producing regular, high-quality video content.
- TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn are being used properly.
- Product launches are supported with strong marketing content.
- Depots are more visible and active online.
- Online product content is improved.
- Marketing campaigns are more consistent and better followed through.
- Customers see more of what the business offers.
- Sales teams have better marketing material to support them.
- More enquiries are generated from digital activity.
- The business moves beyond basic website, leaflet, and Google Ads activity into a stronger, more visible, content-led marketing approach.
Pay: €13,200.00-€27,750.00 per year
Work Location: In person
