We’re looking for a CRM Creation & Innovation Manager to join our CRM Team at Paddy Power, part of Flutter UK & Ireland.
Reporting to the Head of Customer Experience and CRM, the key purpose of this role is to lead the team creating all of Paddy Power’s CRM communications for UK and Ireland, from personalised emails to real time push messages.
The successful candidate will be responsible for the management and development of four talented, creative CRM Executives. They will work closely with the other CRM Managers, Commercial, Studio and Brand teams to bring the brand’s personality and tone of voice to life. They will also work with the Marketing Data Manager to access and link to data required to drive personalised and dynamic content.
They will collaborate closely with their counterparts in Betfair and Sky Betting & Gaming to share findings, apply best practice and support the CRM team in creating a centre of excellence for the creation of innovative and effective streamlined customer communications.
Manage a team to create and execute CRM communications in the UK, & Ireland.
Working closely with the CRM Planning team on the development of new ideas and the art of the possible
Lead workload planning process, delivering all scheduled work to agreed SLAs.
Proactively monitor the quality and reliability of content post build
Establish a strong relationship with the CRM team, Planning team and Creative Studio.
Lead a team of CRM Executives developing work plans which align to the team goals, helping them devise personal development plans and providing ongoing guidance and support.
Deliver case studies and presentations to share knowledge and raise the profile of the team across the marketing department and wider business
Regularly sharing plans and learnings with the Betfair and Sky Betting & Gaming teams to see what can be reapplied across brands.
Champion culture of continuous improvement, role modelling the use of all available marketing technology to drive continuous improvement. Work with the Head of Paddy Power CRM to pilot the use of new technology and approaches e.g. on Moveable Ink to optimise campaigns and roll out across teams as appropriate.
Seek opportunities for automation and scale, co-ordinating a breadth of teams to implement.
Highly organised and focused, with the ability to work at a fast pace, whilst still showing meticulous attention to detail and excellent project management skills.
Extensive experience of building and executing email and other digital communications with an understanding of marketing best principles such as personalisation.
Ability to understand the implementation of sophisticated customer segmentation.
Excellent stakeholder management
Collaborative, with ability to build strong relationships with both brand and Customer Marketing teams
Ability to edit HTML and QC the coding of others to a high level.
Experience working with ESP’s such as Adobe Campaign or Bloomreach
Experience of leading and developing a team.
Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Unlimited holiday
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world. In the UK & Ireland region of Flutter – we are joined by Betfair, PokerStars, Sky Betting & Gaming and tombola – we've never been bigger or better!
Hard work, innovative spirit and boldness has brought us to where we are today. We take our work seriously, but not ourselves. We win by having the best people working well together, and we can guarantee you'll have fun on the job. Sound good? We'd love for you to join us!
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
